channels of distribution
Retail | Online | B2B | Institutional
In order for a business to be effective, goods need to be delivered to the end user through specific distribution channels which ensure the constant, professional flow of these goods.
Customers in the target market are located at different locations across the country. The distributor needs to make the product easily available and accessible to customers everywhere. Therefore, selecting the right distribution channel for the product is the main element for the success of the manufacturers marketing/sales strategies.